L'Égoïste
Client
Chanel
FIELD
Grooming & Storytelling
Services
Art direction, Photography, Set design
Overview
This editorial series connects the myth of Adam and Eve with Chanel’s Égoïste after-shave, exploring the theme of temptation. Through a floating and sliced apple interacting with the bottle, the visuals tell a subtle story about the overwhelming nature of desire and the sudden loss of balance once temptation takes over.

Credits
Art direction & Photography — Audrey Mathé

