L'Égoïste

Client

Chanel

FIELD

Grooming & Storytelling

Services

Art direction, Photography, Set design

A young woman wearing sunglasses and a dark jacket.
A young woman wearing sunglasses and a dark jacket.
A young woman wearing sunglasses and a dark jacket.

Overview

This editorial series connects the myth of Adam and Eve with Chanel’s Égoïste after-shave, exploring the theme of temptation. Through a floating and sliced apple interacting with the bottle, the visuals tell a subtle story about the overwhelming nature of desire and the sudden loss of balance once temptation takes over.

A young woman wearing sunglasses and a dark jacket.

Credits

Art direction & Photography — Audrey Mathé